Wolves are looking 'unite two of the world’s biggest passions – music and football' as they become the first Premier League club to launch a music label alongside highly sought-after after producer S-X.
The West Midlands side have teamed up with Warner Music UK's Alternative Distribution Alliance to launch the record label Wolves Records.
The project looks set to 'unite two of the world’s biggest passions – music and football'.
The label is hoping to use the global reach of the football club to give artists from the local area and beyond a platform to share their music.
The club has teamed up with Wolves fan and highly sought-after producer S-X to search for the labels first signing.
"I am very excited to be involved and support Wolves Records from the beginning and am looking forward to helping identify the best local talent and working with the label’s first artists," S-X said.
"Wolves and the city of Wolverhampton are both very close to my heart.
"I am deeply passionate about giving talented young people from this area the best opportunities, and the rich musical talent that the West Midlands has to offer.
"I am genuinely looking forward to seeing how Wolves Records can impact the music industry and support new artists,
"I’m also very proud that it is my club that is going to be the first in the UK to venture into music in such an authentic and exciting way."
Wolves fan S-X will be at the centre of the project
S-X will be joined by Peter Rudge, who managed The Who and The Rolling Stones, who has Wolves Records as a strategic consultant.
"I was born one mile away from the famous old Molineux and came to my first game with my Uncle Had in March 1951,” Rudge said.
"I sat on my uncle's shoulders on the old south Bank, and thus began a love affair with Wolves that has been such a major part of my life ever since."
He added: "Football and music are a universal language."
The project is hoping to use Wolves' stature to bring exposure to the artists, Rich Jones, Wolves' general manager of marketing and commercial growth, said: "Wolves Records is an ambitious and progressive project that we have been working on for some time.
"As many of our supporters will be aware, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways.
"Developing new business ideas that will eventually complement and help support the continued success of the football club.
"We are beginning to see considerable success in our global esports teams, and we believe Wolves Records can have the same level of impact."
Wolves Records will be officially launched ahead of their clash with Tottenham in the Carabao Cup on Wednesday.
Bruno Lage's side are yet to pick up their first win in the Premier League this season, and they fell to newly-promoted Brentford on Saturday.